BIOSPAIN 2026

For BioSpain 2026, Basque Health Cluster, the Provincial Council of Bizkaia and the Basque Government came together to present the Basque Country as a gateway to the bioscience and healthcare sector. We developed the graphic identity of the shared exhibition space, creating a visual system designed to work across the physical stand and different communication formats.The concept started from a simplified interpretation of a doorway. We transformed this geometric shape into a flexible graphic element capable of generating frames, patterns and compositions throughout the space. Rather than representing the idea of a gateway literally, we used it as a subtle visual thread, combining a contemporary colour palette with the technical and institutional nature of the sector.We designed the graphic applications throughout the stand, including totems, banners, reception graphics, signage and vinyl applications. We also developed motion graphics for the screens, adapted the participating companies’ videos to the visual system and extended the identity to flyers, social media and other digital applications.